An Apple Byte : Trump Says Apple CEO Called with EU Concerns

Written by Pronetic

Pronetic is a leading provider of core IT support for ISO 27001, Cyber Essentials and Cyber Essentials Plus compliance.

October 30, 2024

Former US President Donald Trump has claimed that Apple CEO Tim Cook recently called him to voice frustrations over financial penalties imposed by the European Union (EU) on the tech giant. According to Mr Trump, Cook is alarmed by the EU’s regulatory approach, including a significant tax penalty and other fines affecting Apple’s operations within the bloc.

The claim, made during Mr Trump’s appearance on the PBD Podcast, follows a contentious period for Apple and other tech companies under the EU’s stringent competition and digital service rules. For example, in September, Apple lost a significant legal battle over €13bn (£11bn) in unpaid taxes, with the EU’s highest court upholding the European Commission’s accusation of unlawful tax benefits provided by Ireland. Cook, as Mr Trump conveyed, criticised these findings as politically motivated.

Mr Trump recounted that Cook specifically highlighted a recent $15bn fine, with additional charges reportedly raising the total to around $17-18bn. This includes a €1.8bn fine issued earlier this year over alleged breaches in music streaming competition, favouring rival services like Spotify. Cook reportedly expressed frustration over the EU using these fines as revenue, accusing the bloc of building an “enterprise” out of antitrust penalties.

The European Commission, however, has defended its approach, stating that fines for competition breaches are not only punitive but also serve as a deterrent. A Commission spokesperson highlighted that the fines contribute to the EU’s general budget, indirectly reducing the tax burden on citizens. This response reflects the EU’s firm stance that companies operating in Europe must respect its laws and competition standards.

Mr Trump also mentioned ongoing conversations with other tech leaders, including Google’s Sundar Pichai and Meta’s Mark Zuckerberg, as part of his campaign outreach to prominent figures in the tech sector. Elon Musk, CEO of Tesla, and owner of X (formerly Twitter) has also shown support for Mr Trump, who has been vocal in his criticism of the EU’s stringent digital regulations, promising changes should he return to the White House.

As Mr Trump continues to engage with tech executives, regulatory pressures on tech companies in the EU are likely to remain a significant point of contention. With new regulations such as the Digital Markets Act and the Digital Services Act, the EU is signalling a continued commitment to reining in large tech platforms, which could lead to further scrutiny and financial repercussions for major firms operating within its borders.

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