Microsoft 365 subscribers are facing a price increase unless they actively opt out of Microsoft’s Copilot AI.

The tech giant has announced that its AI assistant will now be bundled into Microsoft 365 Personal and Family plans, leading to higher subscription fees for users who do not take action. While Microsoft claims this reflects added value, critics argue that the company is effectively forcing AI adoption by making the opt-out process cumbersome.

The price of Microsoft 365 Personal is rising from £5.99 to £8.99 per month, or from £59.99 to £89.99 per year. Microsoft 365 Family is increasing from £7.99 to £10.99 per month, or from £79.99 to £109.99 annually. This marks the first price hike for these plans since their introduction in 2020. Microsoft says the changes reflect over a decade of added benefits and investment in innovation. However, many subscribers are frustrated, as these increases primarily result from the inclusion of Copilot, rather than general improvements to the service.

Microsoft Copilot, the company’s AI-powered assistant, integrates directly into Word, Excel, PowerPoint, Outlook, and OneNote, offering AI-generated text, data insights, and automation features. Microsoft argues that Copilot will improve productivity and is worth the additional cost. However, many users feel they are being forced into an AI subscription they did not ask for, with no clear option to decline at the outset. Those who do not want Copilot must actively opt out to avoid paying extra.

Reports indicate that the opt-out process itself can be frustratingly difficult. For example, instead of offering a simple option to remove Copilot, Microsoft users need to go to their account settings and select “Cancel subscription” before being presented with alternative plans. These include “Personal Classic” and “Family Classic,” which retain the original pricing but exclude Copilot. Some critics have described this as a ‘dark pattern’, i.e. a tactic designed to push users towards more expensive options by making the alternative harder to find.

With over 84 million Microsoft 365 subscribers, this move could generate an estimated £2.5 billion in additional annual revenue for Microsoft. The company has made significant investments in AI and cloud infrastructure, and this pricing shift suggests a push to monetise those developments. This mirrors similar moves by other tech firms, which are integrating AI into existing products while charging a premium for access.

For users who want to retain their current pricing, time is limited. Microsoft has stated that the ability to switch to Classic plans will only be available for a “limited time,” though it has not specified an exact deadline. Subscribers who do not act will see their costs rise automatically, making it essential for those who do not want Copilot to opt out as soon as possible.

What Does This Mean For Your Business?

For many Microsoft 365 subscribers, the issue here is not just the price increase, but the way it has been introduced. While Microsoft frames this as an enhancement to its service, the reality is that Copilot is an optional feature being added by default, with users expected to take action to avoid paying for it. The decision to make this an opt-out rather than opt-in change has left many feeling that they are being steered towards higher costs without a clear and upfront choice.

That said, some users may find Copilot a valuable addition, particularly those who regularly use Microsoft 365 applications for work or study. The AI-powered assistant has the potential to improve productivity, automate repetitive tasks, and generate useful insights. However, whether these benefits justify the increased cost is a decision that should ultimately be left to each user, rather than being imposed by default.

Microsoft’s approach highlights a growing trend in the tech industry, where companies are seeking to monetise AI by embedding it into existing services. While innovation inevitably comes with a price, the key concern here is transparency and user choice. By making the opt-out process more difficult than necessary, Microsoft risks alienating long-term subscribers who may feel that they are being pushed into paying for something they neither need nor want.

The message here is this : for those who do not wish to pay extra for Copilot, time is of the essence. Microsoft has confirmed that opting out is possible, but with no clear deadline on how long the Classic plans will remain available, delaying could lead to unnecessary costs. Users must therefore weigh up whether Copilot is worth the additional outlay and, if not, take steps to opt out before the price increase takes effect.