Even though the feature was launched in early 2023 with a target of getting 100 million verified members by 2025, many people may not yet have heard that LinkedIn provides an identity verification feature on its platform. 

LinkedIn’s Persona verification process confirms an individual’s identity by checking a user-submitted scan of their passport’s photo page and NFC chip, and a live-selfie against their profile information. 

The value of the feature is that it enhances trust and credibility on the platform, as it assures users that the people they are interacting with are who they claim to be. This helps reduce fake profiles and scams, making professional networking and job searching more secure and reliable. Find out more here.